PR No. 2019/10Mumbai, 15th October, 2019
FIRST OF ITS KIND "PROMOTION on WHEELS"
WITH SPECIAL TRAIN BY WR & IRCTC on INDIAN RAILWAYS
For promotion & publicity of Art, Culture, Cinema, Television, Sports etc. the Railways have come out with unique & novel initiative to publicise and promote publicity campaigns and promotions through trains. In continuation to this, it has been decided to run the first ever "Promotion on Wheels"Special Train by IRCTC and Western Railway in coordination with major production house M/s Fox Star Studios to promote the much awaited film Housefull 4. Celebrities and media would be travelling by this 8-coach special train which will leave Mumbai Central on 16/10/2019 to reach New Delhi the next day on 17/10/2019.
According to a press release issued by Shri Ravinder Bhakar – Chief Public Relations Officer of Western Railway, as the Special Train will pass through several states and important districts like Surat, Vadodara, Kota stations enroute, it is sure to garner wide publicity amongst the viewers and media at these popular railway stations/junctions enroute. In this connection the railways have approached many major production houses with upcoming films to use these FTR (Full Tariff Rates) trains to facilitate Pan-India publicity and promotions of films across the length and breadth of the country. Indian Railway Catering & Tourism Corporation (IRCTC) shall be the nodal agency for handling such trains.
IRCTC will undertake attractive and thematic Vinyl Wrapping of these promotional trains, keeping in view that the trains will be criss-crossing across the country and sure shot publicity and wide mileage would benefit both the production houses and bring laurels to Indian Railways as a mass publicity vehicle. This initiative thus would be a win-win situation for both the production houses and the Indian Railways.
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