W. RLY & NICKELODEON EMBRACES THE INNOCENCE OF KIDS THROUGH THE #KHULKEBOLO CAMPAIGN on THE OCCASION OF CHILDREN'S DAY
The campaign curated by Nickelodeon in partnership with Western Rly and Theatrewaalas
NicktoonsShiva & Rudra urge Mumbaikars to be #Khulkebolo just like kids
with a fun streetplay at the iconic Churchgate station
Photo Caption: The glimpses of Nukad Natak staged by Nickelodeon titled #Khulkebolo and performed by the theatre group – Theatrewaalas at Churchgate station on 13th November,2019 on the occasion of Children’s Day
Western Railway in association with Nickelodeon, India’s leading kids’ entertainment franchise alongwith theatre group – Theatrewaalas came together and staged a Nukkad Natak for their campaign – #Khulkebolo at Churchgate station on 13thNovember,2019 on the occasion of Children’s Day, which is celebrated across India on the 14th of November, every year. This play, which was led by Nicktoons Shiva and Rudra focussed on embracing the unfiltered innocence of a child.
According to a press release issued by Shri Ravinder Bhakar – Chief Public Relations Officer of Western Railway, on the occasion of Children’s Day, an unique & innovative campaign –#Khulkebolo was organised by Western Railway in association with Nickelodeon, This campaign aims to embrace the fact how children are untouched by the layers of social awareness and self-consciousness that burden youths and parents. The activity saw Nicktoons Shiva and Rudra along with theatre artists of the group Theatrewaalas perform a 12-min act for the commuters at Churchgate state. A small part of the act also threw light on spreading awareness on the unsafe travelling practices adopted by passengers such as trespassing, crossing the railway lines, maintaining cleanliness,etc to name a few. Shri Bhakar further stated that Nickelodeon’s campaign #Khulkebolo focuses on inspiring not just kids, but adults also and appeals them to not let any societal burden affect the child within themselves. As we grow up, we often forget what it’s like to think and express like a child. This play helped all of us reminisce our times as a child and W. Rly is happy to have provided a platform for such a performance. Speaking on this occasion, Shri Rohit Tiwari, the founder of Theatrewaalas expressed his happiness on the association with W. Rly & Nickelodeon and stated that the play enacts the innocent observations of a child and how they often blurt out things that they are advised not to due to their incorruptibility. As we are the keepers of our child’s innocence, the play encourages parents and youths to celebrate the child within.
*****
